Creative Marketing for Creative Real Estate Investors
We all know that we make money when we buy a house and we pocket the money when we sell my house quick. To have a successful business we need to have good cashflow that covers our expenses and throws off money for us personally. Without this we are not going to be in this business for very long. In order to get good cashflow we need to have deals come our way. To get deals we need to have leads and to get leads we need to market for them. As you can see marketing is the “Key” to this business. Without good marketing everything falls down on top of us. Unfortunately this is where most people make mistakes.
Either they don’t do enough marketing or they don’t do good enough marketing. Some people think that sending out a postcard once is marketing. Really if you send a mailing once, you are just wasting your money. You need to have multiple steps as well as multiple avenues of marketing.
I advocate that you are using 5 different types of marketing to bring in leads. If you don’t have a marketing budget then you have to use more guerilla types of marketing. You have to do more tasks yourself to stretch your budget. If you have a decent budget set aside you can do more and outsource everything.
You can use many types of marketing to obtain quality leads. Just pick any five and run with them. Here is a list for you to pick from:
- Letters
- Postcards
- Newspaper Ads
- Little Nickel Ads
- Flyers
- Door Hangers
- Post-It note flyers
- Business Cards
- Bandit signs
- Websites
- Craig’s List
- Google Adwords
- Articles
- Pamphlets
- Radio
- Television
- Billboards
- Bus benches
- Attorney & CPA referrals
- Endorsed mailings from professionals
- Tri-fold brochures
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